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ABOUT RSM AUTOThank
you for visiting our website and for your interest in RSM. I started RSM
& Associates Company (RSM Auto) as a hobby in May 1990 because I didn't like getting slapped
around every time I went to buy a new car and I didn't like the
steep loss in value with a new car purchase. The sales process always
seemed so confrontational. The salesperson would take my offer back
to the manager, then return a few minutes later with a counteroffer.
I would counter again, the salesperson would disappear for a few
minutes and reappear with yet another counteroffer. What a physically
draining process! If you didn't give up, you certainly felt
that the person selling you the car was only reluctantly giving
you a fair price. I knew I wanted the sales process at my company
to be refreshingly easy. A person does not have to beat the deal
to death to get good value at RSM. As a sales professional, I was driving
about 40,000 miles a year and replacing my car every 14 to 18 months.
When the dreaded time came to trade the car in I would only get
about half of what I had paid. I figured there had to be a better
way. The better way dawned on me in the
years that followed. It became clear that the best transportation
value is a two to three year old car. The second purchaser buys
the car for 25-60% off the price new with only 5-30% of the total life expectancy consumed. The second owner
keeps the car from three to five years and seldom makes any repairs
that are not covered by warranty. Most cars we sell are corporate
or lease cars. Customers can find good value in both.
I used that 10' x 12' handy shed
for five years! In the years since we started, we have kept our operating overhead
low so we can continue to be very competitive with our prices and
values that we offer our customers. In December 1999, we moved
to a mobile office structure to better serve our customers. We earn our business one person at
a time. No one has to "work" to get a good value. It is easy to do
business with RSM. We are now in our new building, and we look forward to serving you. We pledge to make every effort to
become "your #1 choice for superior transportation values."
In December 1994, the business
went from being a hobby to a full time occupation. A friend of mine
owned our current location and let me know that I could sell cars
from his vacant field if I wanted to. He didn't charge me anything
and had a 10' x 12' shed we could use for an office.